Rogers Chocolate- Case Analysis

Rogers Chocolates| | | Case summary| | | | Table of Contents international epitome A. Chief Economic Characteristics 3 B. Five Force Analysis 8 C. thrust Forces10 D. Overall Attractiveness of Industry13 E. Group Map15 sexual Analysis A. Identification of Business Strategy15 B. Financial Analysis17 C. SWOT Analysis19 assay of Winning Strategy A. suss out Test20 B. Competitive Advantage Test21 C. Performance Test23 D. Identification of Strategic Issues24 E. Recommendations25 F. Revenues/Expenses Projections26 G. Internet Summary26 Appendix26 External Analysis A.

Chief Economic Characteristics Chief economic characteristics| Com*| PP*| Perspective of attentions insiders| Perspective of industrys outsiders| Perspective of association| Market size: Medium $167 million -Rogers burnt umbers are expensive, loosely sold in Canada and good for a limited concern | (-)| (+) | | | | Market growth rate: Medium, Slow (Stage of the product bearing cycle-Growth Stage)-Although this is a food, Rogers chocolate is higher end and just caters to a few| (+) | (-)| | | | Scope of rivalry-Broad: Many other companies tell on chocolate, quality and name are really only what changes| (+) | (-)| | | | be of rivalries-Moderate-Not too many higher end competitors in comparability to overall chocolate makers | (-)| (+)| | | | Product differentiation-Strong Medium: many types/flavors of chocolate possible-i.e. milk, dark, white and can add jelly or bits of items to the true chocolate like raspberries, strawberries, almonds etc…| (+) | (-)| | | | Buyers needs & international ampere; Number of Buyers: (Many - Few) Many buyers of chocolate for fun and for cooking. There for hitch always be a market for... If you want to get a full essay, order it on our website: Orderessay

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