Industry Report

Introduction china media industry has recorded a backing growth of 11 .9 in 2005 and it has indicated a growth rate of more than 12 in 2006 . In 2007 the media industry in mainland China forecasts enthronisation opportunities through mergers , acquisitions and reorganizations indicating as an important source of investment . in particular Beijing Olympics 2008 , has been an interesting factor for companies of media industry viz , cable operators , digital televisions and advertising agencies to generate revenues and profits in media industryIn general , Chinese media industry revenues flow from advertising . As per 2003 statistics the population of China is 1 .4 billion having 37 national level TV stations , 363 urban center level TV stations , and 1 ,424 country level TV stations reaching 95 of China population . According to the State Administration for tunercommunication , Film and Television (SARFT China s national authority for publicize has proposed to migrate the system of cable broadcasting from analog to digital by 2015 . As per 2005 statistics there are 4 one thousand thousand subscribers of digital cable television in ChinaMedia industry in China includes symphony , computer games , advertising apart from radio , films and television network broadcasting . In the sector of melody , Sony has been a successful brand for harmony all over the domain whereas Sony BMG symphony Entertainment , Access Co , Ltd , Melodeo Inc , Warner Music Group has entered into a collaboration with ACCESS China Media Solutions to stand world class solutions for delivering perfect mobile music and receiving set multimedia entertainment . The purpose of collaboration is to invest corking , invention of user-friendly mobile music products and also to secernate market expertise in digital music business which is under government issuen by ACCESS China Media Solutions1 .6 million pirated DVDs were seized containing Chinese , American Korean and Japanese movies by the Chinese officials in the city of Guangzhou .

Piracy of music has been a source of tension cause to lose billions of dollars for music industrial companies all over the world As per the report of In-Stat , by the year 2008 , China allow for be the leader in music industry to legally allow downloading of music with an estimated turnover of US 222 million . In-State psychoanalyst Anty Zheng stated By then , some(prenominal) mega online music stores impart wee opened the user-base of portable music devices will have surpassed 100 million a major crackdown on music piracy will have been in effect for several years third-generation (3G ) mobile communication system access will be rolled out and consumers will be adequately educated about legitimate digital music pull ahead In-state indicates that there are few systematic changes that will take place in the market of music industryMusic labels as per (IFPI ) global Federation of Phonographic IndustryNetwork for original creationA modified business model for China due to lack of royalties and low ASPsSina .com has collaborated with five foreign companies viz , Sony BMG customary , Warner , EMI and Rock Records who are the owners of 80 percent of world s music recording market . Sina .com proposed to set up world s biggest program of digital...If you want to get a full essay, order it on our website: Orderessay

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