1.Possible outcomes of the launch Launching a new postal code shot product presents a moral dilemma. Most zippo shots are aimed at teenagers and young adults, and this tar incur audience is cognize to put more trust into the ‘street cred’ of the product, sooner than medical and government advise, so at that place is an opportunity for carve some share of the market, especially if we deliberately exploit the ‘ come up’ aspect of our product. On the other hand, given the ongoing media hype, there is also a chance of attracting negative publicity and neat a scapegoat for the regulators. Eventually, this can result in long-term reputational damage and substantial (and unpredictable) litigation costs. We could, however, turn the situation to our favor by launching a drink that will be based on a different stimulator than the notorious fluff of caffeine and guarana â€" as long as it is technologically viable. such drink would comply with the nutriment Safety Authority’s caffeine concentration standards and could be classified as a formulated caffeine beverage. We could then market it as a healthier alternative to the popular energy shots, so that it appeals both(prenominal) to the target audience and the general public. 2.
Legal aspects The Australia unsanded Zealand Food Standards Code (FSC) mandates that a formulated caffeine beverage moldiness contain 145 to 320 milligrams of caffeine per litre1 (Commonwealth of Australia, 2009). Popular energy shots do not comply with this requirement: for instance, a 2-ounce Demon brawn Shot contains 200 mg of caffeine, i.e. 3333 milligrams of caffeine per litre (Energy Fiend, 2009). The illusion here is that the producers label their drinks as dietary supplements which are loose from the FSC requirements. However, it is not entirely unlikely that a legal clampdown on energy shots will follow: in Australia, the government of novel South Wales aims to ban non-compliant energy drinks (AAP, 2009); back in New Zealand, retailers are pressed to restrict the sale of energy... If you want to get a full essay, order it on our website: Orderessay
Legal aspects The Australia unsanded Zealand Food Standards Code (FSC) mandates that a formulated caffeine beverage moldiness contain 145 to 320 milligrams of caffeine per litre1 (Commonwealth of Australia, 2009). Popular energy shots do not comply with this requirement: for instance, a 2-ounce Demon brawn Shot contains 200 mg of caffeine, i.e. 3333 milligrams of caffeine per litre (Energy Fiend, 2009). The illusion here is that the producers label their drinks as dietary supplements which are loose from the FSC requirements. However, it is not entirely unlikely that a legal clampdown on energy shots will follow: in Australia, the government of novel South Wales aims to ban non-compliant energy drinks (AAP, 2009); back in New Zealand, retailers are pressed to restrict the sale of energy... If you want to get a full essay, order it on our website: Orderessay
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