Orientation And Motives Of Health Clubs Members In Terms Of Psychographic...

Executive Summary Brief objective This marketing research report primarily attempts to achieve the following objectives such(prenominal) as to find bulge out the orientation and motives of wellness clubs members in terms of psychographic partitioning such as lifestyles which argon broken down into Activities, Interest and whim statement as well as the behavioral division such as us suppurate rates and finally to give a better understanding about the Indonesians health club industry. Methodology In this particular study, 300 respondents were minded(p) a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as behavioral segmentation such as usage rates. Findings The findings of the present research suggest that the changeables of demographic segmentation such as gender and age are close related to the psychographic segmentation which is described as: health clubs members give toward the activities statement. They prefer to be in the health clubs on Saturday night, proper a member to socialise and they do participate in more than one service organization. Health clubs members confine toward the intimacy statement.

They prefer to dress for comfort, eat healthy food all over tasty ones and they do think that all of their families should belong to the gym. Health clubs members strongly agree toward the opinion statement. They believe that maintaining fitness take is the most important thing, the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects. In both gender and age variables, the findings are summarized as: The age variable does non gift significant contributions on activities statement whereas the gender has it. The age variable has significant contributions on Interest statement whereas the gender does not have it. The age variable has significant contributions on... If you want to modernize a full essay, order it on our website: Orderessay

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