Alitalia Value Chain, Five Forces, Swot and Pestel

ALITALIA ANALYSIS SWOT ANALYSYS STRENGHTS: -Food (Best Airline Cusine worldwide award 2010), - Frequent-flyer circularise (MilleMiglia), allowing passengers to store up miles and redeem them with take over tickets across the whole alliance. WEAKNESSES: -Image (always had bills trouble and disorganisation is one of the principal charactieristics), -Funds (it has been privatized in 2009 because of virtually 10 years of debit now its spillage good but it needs cuts on personnel) OPPORTUNITIES: -New routes (Rio de Janeiro, new Delhi thanx to KLM), -70.000 spate got its free iPod app for timetables, -Facebook page with assistance service, -Codesharing deal with Tap Portugal (more customers in Portugal, less loss as the airplanes will be make full by both companies), -Web check-in (technological innovation), -Deals for car renting.

THREATS: -Cuts on works personnel, -Strikes that affect its image. PESTEL ANALYSIS P: The company is now belonging to CAI, so the Government has no power on it as it apply to have; E: Fuel prices rise (According to the Air out-migration Association (ATA), fuel is an airlines second largest expense. Fuel makes up a significant portion of an airlines total costs, although efficiency among different carriers can vary widely. Short haul airlines typically get lower fuel efficiency because take-offs and landings consume exalted amounts of jet fuel) , labour cost rise S: Frequent-flyer deal MilleMiglia, allowing passengers to collect miles and redeem them with free tickets across the whole alliance. T: web-check in, Facebook page, free iPod application E: Iceland Volcano, weather in general L: Alitalia ha adottato un proprio Modello di Organizzazione, Gestione e Controllo, ai sensi del... If you want to get a full essay, clubhouse it on our website: Orderessay

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