Bp Paradox

The BP paradox The risks associated with short-termist communication strategies HOUMA, La. - coast check Capt. Joseph Paradis, commanding officer of Coast Guard Marine Safety Unit Morgan City, La., briefs Tony Hayward, important executive of BP, on the Deepwater Horizon incident, Wednesday, April 28, 2010. // Photo : U.S. Coast Guard Eighth District External Affairs By Hédi Hichri pecker Director Fleishman-Hillard France, September 2010 Published by the International Crisis perceiver / Observatoire International des Crises (OIC) The magazine for Crisis and Sensitive Communications| progeny www.communication-sensible.com - © 2010 All rights reserved by the authors PUBLICATION International Crisis Observer (OIC) www.communication-sensible.com 2/7 The BP Paradox The risks associated with short-termist communication strategies Controlling the open up moments of a crisis is crucial for whatever business. Initial responses often reveal whether businesses are able to have a go at it unexpected events that may jeopardise the long-term future of their activities. Crisis communication theory often focus on this critical period.

Despite peak pressure, the company must issue the right response and promptly communicate its messages to the media, the authorities, staff and clients, as well as in some cases, to the families of victims. Failure to do so will yield in total loss of control. The way in which these opening moments materialise is all the more important today because all over the past few years our society has entered the instantaneous era. instantaneous information, instantaneous distribution, and a large increase in the calculate of information sources all these factors increase a companys exposure to controversy and debate. Yet, as we quite a little see from analysing the BP case, it can be dangerous for a company to base its crisis or corporate communications on short-term objectives. The way in which these opening moments materialise is all the more important today... If you wish to get a full essay, order it on our website: Orderessay

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