Fedex Macroenvironment Study

Cultural Environment The cultural environment is made up of institutions and other(a) forces that affect society basic values, perceptions, preferences and behaviours. The internet and World abundant Web be extremely well suited for conducting agate line electronically on a global basic, Web-based Electronic Commerce(EC) has introduced odd opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and punt consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for telephone linees today, It successful change the consumer behavior. Consumer purchases oer the Internet continue to grow from year to year. The survey involving interviews with 42,238 wad in 37 countries worldwide revealed that almost a tail of internet users have shopped online and 15% plan to do so during the next six month. This represents an opportunity for FedEx as a provider of small-package delivery service. Besides that, in this competitive society, time is chief(prenominal) to everyone. People atomic number 18 increasingly using the internet as a time-saving resource.

People engage in numerous activities online, such(prenominal) as e-mail, planning trips, online banking and online research for their good purchases, all of which are easily completed online. FedEx can satisfy the consumer requirement of doojigger with its sophisticated online service. In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The superior impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the dodging used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce subdivision to their business activities. According to one study, 37% of United States retailers are selling through a combination of the... If you want to subscribe to a full essay, order it on our website: Orderessay

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