A global socialization can be seen in iodine of two ways. One suggests that todays communications and technologies allow a more open spread of nicety close to the world population in far corners of the egg are able to be aware of and share individually others culture. It is a view that sees global culture as more often than not positive something that encourages diversity and a mixing of culture and has enabled people around the world to overcome national boundaries to embrace ballpark causes. The more common perception of global culture is that of a Western, predominantly American culture gradually imposing itself around the world, often to the detriment of long established local anesthetic cultures. For analysts distant to globalisation this type of global culture is slowly putting to death diversity and devastating traditional ways of life. Scholte suggests that this viewpoint is that: globalization introduces a single world culture centred on consumerism, vision media, Americana and the English language. (Scholte 2000, p 53) It is this type of global culture in particular that transnational companies are linked to and are mostly happy to promote. Transnational companies have become economic superpowers as globalisation has spread and the development of a global culture is seen to benefit them economically.

Certainly the potential wealthiness that the transnationals can aver to indigenous populations can take precedence over the upholding of local tradition and culture. The basic human desire to accumulate wealth can often override heathen, ethnic and religious factors when transnational companies set their sights on economic expansion in a particular area. A global culture involves the spread of public cultural icons around the globe, often diluting and overriding local cultures with the flagellum that the vast cultural diversity that the world offers will one day be submerged beneath a speechless uniformity. Advances in technology and communications have helped propagate cultural globalisation. Digital... If you want to get a full essay, order it on our website:
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