Marketing

Rockford Register Star Sunday, March 27, 2005 Business Section, Page 4C Hyundai, Kia slip gears to pass argument In this article, the Rockford Register Star discusses the more or less juvenile marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean political machines are the second fastest growing car sucker in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999; and as of 2005 there are nine. They present denote their 24/7 designing that they say they will inaugurate seven new cars in the next twenty-four months. They plan to introduce and promote a new line of cars in the United States that collection to the budget of everyone. They have lower revoke cheaper sedan cars and higher end luxury style sedans that whitethorn be a little more expensive that equation with that of the Honda Accord or Toyota Camry. The new line also include a sporty vehicle that will appeal to that of a gear-head teen who desires more power which ensuring a focus on safety with six air bags and the normal equipment that is standard on modern cars. (ABS, Electronic Stability Control, CD/Stereo, etc). Kia and Hyundai promises that their cars are authentic and worth the dollar. As said in Consumer Reports Magazine, The Hyundia Sonata was named most reliable car in the 2004 model year.

The article states that with the door of these new cars and new timberland standards, Kia and Hyundai will new competition for Japans Big 3 auto companies. The article state that names Kia and Hyundai are now auto names reckon and associated with calibre and a standard of safety. This article deals with our business phase in a sense that Kia and Hyundai are creating cars and marketing them to appeal to all types of people in all ranges of income. These cars will have a reasonable price and yet have the quality of the industry standards. They are marketing these cars with a status of quality and reliability that is now associated with the Korean based auto companies to compete... If you expect to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .