Moby Dick

Public Relations Chapter 12 Assignment 4/7/2005 B.) The ordinary crisis that I chose to write about is the E. coli outbreaks at several(prenominal) majuscule, Idaho, and Nevada Jack in the Box restaurants in 1993 which led to the deaths of four young children and several hundred other customers becoming violently sick. These outbreaks were said to broadly be caused by adulterated hamburgers sold to the restaurants by unitary of its suppliers alone it was said that the outbreak could have been prevented if Jack in the Box employees had cooked the tainted burgers at the federally required temperature of clv degrees instead of 140. Eventually the caller-out had to comprise $55 million in legal settlements and fees, including $15.6 million to a seven course of study old girl who had eaten Jack in the Box burgers doubly in one week. This was the largest single personal-injury settlement in Washington state history. Jack in the Box also had to pay a total of $44 million to franchisees and over $8 million to shareholders. I think that this event most unquestionably qualifies as a crisis.

The outbreak fell under very close media and government scrutiny, it interfered with the lodges normal operations of business, it jeopardized the public image enjoyed by the company and its officers, and it significantly damaged to companies keister line. C.) Warning stage Although the outbreak came on quickly, there were warning signs that the company chose to ignore. Documents filed in U.S. District Court in Seattle by attorneys for those wound in the epidemic show that the company knew about but chose not to follow safe-cooking standards that would have killed the E. coli bacteria in their hamburgers. The companys reason was that cooking hamburgers at 155 degrees tends to make the burgers tough. That discover was in response to an employees concern that cooking to Jack in the Boxs standards left burgers underdone. That memo was written four months sooner the epidemic. There were... If you want to get a full essay, golf club it on our website: Orderessay

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