Renault Nissan

Business Case 4 : XXX The hamper between Renault and Nissan has been nonpareil of the most made alliances of the last few decades. In 2010, the alliance beat its record of sales, being now the third biggest actor in the industry, after Toyota and GM. I will first study the factors that have led the 2 companies to such an alliance, then I will try to explain why it has been so successful and finally try to forecast the future of the alliance. Since it was forced to capable its own local production facilities because of the protectionism in the 30, Philips had, for a long time, been a decentralized federation organization. The company was subject area responsive and did adaptive marketing. The research function, however, remained centralized in the Netherlands. From the 70 to 2000, Philips made efforts to restructure the company and lower the costs of its separate organization. The company cut many costs, even if it meant mass lay-offs, pause with the company image of taking care of its employees. Philips decreased the look of products marketed, started to build scale by concentrating production and tried to furbish up better coordinations between the national entities; relationships between NOs and PDs had always been a concern.

That was definitely a big step to go from a multi-regional company to a global one. However, Philips knew loss in 2001. In my opinion, Philips missed a strong brand image and a global marketing approach. Philips had changed a lot during these years and consumers didnt cognise how to consider it. A new marketing strategy was launched in 2004, Philips introduced the slogan « Sense and Simplicity » and repositioned[1]. Today, Philipss GRI is very high, meaning it is bonnie global, even though its GPI is lower[2]. The lacquerese company Matsushita, started to expand in the 60s in Southeast Asia and the Americas. Unlike Philips, the company unbroken a strong central power in Japan and its structure followed a global model, focusing on scale... If you fate to get a full essay, order it on our website: Orderessay

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