Mednet

Synopsis
MedNet.com confronts Click-Through Competition

By Group 3:
1.

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Introduction:
MedNet.com, started in 2002, is an destine winning web pose delivering health information for free to visitors. The revenue was generated from advertizing mostly from pharmaceutical companies. The announce model was Cost per yard impressions (CPM)
Goals of MedNet.com:
-To go forth scientifically based medical information
-To reach non-professional consumer audience
-To provide information for free and to generate profits from advertisement gross sales
Current Situation:
Windham Pharmaceuticals who happens to be MedNets biggest advertiser was feel at other avenues such as inquire & Cholestrol.com. enquire was a search engine it followed redress per click publicise model. Windhams Baker felt advertising on Marvel would be much cost effective and would reach more people. Cholestrol.com gave prescriptions to visitors treating them as patients and other add-ons like being multi-lingual, promoting global health tourism.
Alternatives:
1.Take more prescriptive approach and charge site visitors for accessing content and therefore, be less dependent on advertising revenues as Cholestrol.com does.
2.Bring in information on alternate medicine.
3.



Build on their strengths (integrity & trustworthiness) and also evolve into developer and manager of employer websites.
plea for the above options:
1.This option is actually against values of MedNet; the values of providing election medicines. It is also illegal to prescribe any medication without a license. Yet, if we do that then we leave behind have to add disclaimers and this will only decrease trust. Also, 75% of customers say that they wouldnt pay for content (Exhibit 3).
2.This option is actually against values of MedNet; the values of providing secondary medicines.
3.They need to retain integrity and trustworthiness. The contract will ply for advertisements. But we will not keep the advertisements...If you want to bugger off a full essay, order it on our website: Orderessay



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