The prudential Assurance Company Limited (PAC) is the chief(a) subsidiary of Prudential public limited connection (plc), superstar of the worlds leading monetary services group which has subsidiaries in Asia, atomic number 63 and the USA. Its principal place of business is in the United commonwealth (UK) and has been in existence for over 150 socio-economic classs.
PAC represents the Prudential UK insurance operations and its principal activity is transacting long name insurance business in the UK. It is also the largest UK company in the Prudential group. The Prudential Assurance Company Limited.
This plan has been ready with a view to raising the required deposits, while at the same time strengthening the Banks smudge in the local industry and achieving increased profitability year after year.
2. PROCEDURE/METHOD EMPLOYED
Research was done on both the internal and external environments. The internal analysis examined the companys present situation through the use of Mc Kinsey 7S and the 7Ps of the Marketing Mix, as well as its financial situation., while the external analysis looked at both the micro and macro-environment through the use of the SPICC and PEST factors. Next a elevate analysis was performed. This enabled identification of the companys strengths, weaknesses, opportunities and threats.
All of the preceding(prenominal) results were then studied to arrive at the best possible marketing objectives and strategies that could be implemented within the short terminal and medium term periods paying particular attention to undertake compatibility with the corporate objectives and the mission of the company.
FINDINGS
1 SITUATIONAL ANALYSIS
1 Company Situation
1. Mc Kinsey 7S
Structure:There is clearly a departmentalisation structure lively within PAC to the extent that Its four (4) wholly owned subsidiaries are categorised along its product line. These subsidiaries are: -...If you deprivation to get a full essay, order it on our website: Orderessay
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