Sales and Sales Force Management
Colgate-Palmolive Product Line
1.Oral Care
Includes toothpastes, toothbrushes, mouth tone down, kids products, whitening products, over-the-counter products and products obtainable from your dentist.
2.Personal Care
Includes Mens antiperspirant and deodorant, Womens antiperspirant and deodorant, bar soap, body wash, liquid hand soap and toiletries for men
3. syndicate Care
Includes Dishwashing liquid, fabric conditioner, household cleaners
4.Pet Nutrition
Includes Science diet and Prescription diet
Sales Promotions for Colgate-Palmolive Products
Company
Situation
Consumers are not retailer true as many stores that stock these kinds of products generally offer the like products.
Consumers need a little encouragement to buy a lot of the Colgate-Palmolive products, especially the Tooth care products (toothpaste, mouthwash, toothbrushes) which have made a sterling reputation for themselves over the past years.
One riddle could be the price of the products as it is commonly accepted that a lower price can often win over brand loyalty
Solution
Less well-known Colgate-Palmolive could be included in the retailers monthly/quarterly flyer in which if you bought one of their more(prenominal) popular products (e.g. toothpaste) you would survive a certain amount of gold off the less well-known product e.g. รข‚¬0.50c off fabric conditioner/liquid hand soap when you purchase toothpaste for 3 sequentially flyers of each retailer
Also, samples could be included with appropriate products such as including a small sample of bar soap with any purchase of body wash and mens and womens deodorant and antiperspirant and intervals (e.g. body wash offer from January-Feb, Mens/Womens Deoderant and antipersperant June-August)
Measures of Success
Repeat shopping increases
Increase of around 12%-15% in product turnover during promotion periods
Consumer
Situation
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