St Joe Paper Co

The St. Joe alliance
Robert G. Coston
The University of Phoenix
BUS 731
Dr. Maureen Steinwall
November 1, 2009

Background and Introduction
The St. Joe Company is a $400 meg publicly-traded land breeding company (NYSE: JOE) headquartered in Jacksonville, Florida. As the largest mysterious landowner in the state of Florida (Annual Report, 2008) with approximately 805,000 acres, the company operates four-spot land development divisions and is a legacy operation of the professional company, the St. Joe Paper Company.
The dramatic slowdown in the United States residential real estate securities industry since 2005 had a serious blow on The St. Joe Companys Florida land development business. This unparalleled decline in the residential real estate market required the St. Joe Company to take the following actions (SEC filing - 10-K, 2008): reduce real estate development capital expenditures from $247 million in 2007 to $35 million in 2008; and reduced headcount from 337 people in 2007 to 194 people in 2008. While historically counsel on the Florida market, the continuing economic decline required the St. Joe Company to consider other strategic options.




As noted in the 2008 Annual Report, the firm has established three strategic priorities for the forthcoming:
Economic development The companys primary trading operations are in north Florida, and the company seeks to enhance the voiceal economy by attracting brisk industry to this area. The company is tar puffing aerospace and defense, alternate(a) energy and environment, international trade, transportation and logistics, and healthcare as capability growth industries to be located in the region.
Infrastructure development The company is promoting the benefits of the existing deepwater seaport, railroads, and highway system in this region for global economic development. The company donated land for a new airport in north Florida and guaranteed any losses for the counterbalance two years for a much sought-after...If you want to get a full essay, order it on our website: Orderessay



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