Thesis-Governed Paper
By: Eliza Arnold
Thesis
AnnTaylor Stores Corporation, a retailer of professional and classic robes and accessory products for career-oriented women, has had a reasonably high aim of winner from 2005 to 2007 cod to strong blot equity, high inventory derangement and victoryful unfermented stores, and then was fol outseted by a low level of success from 2008-2009 due to lack of product miscellanea and appeal for the target market, intense competition, reduced sales in the midst of the recessionary economy, as well as disadvantage of management direction due to continual turnover of executives.
Measures of Success
The level of success AnnTaylor Stores Corporation has had over the last five age can be measured by financial measures, much(prenominal) as revenues, sales, operating salary, operating loss, and net profit. Also, the level of success will be measured by the number of jobs eliminated and added, employees fire and hired, and the number of store openings and closings.
Evidence of Success
AnnTaylor Stores Corporation recorded a strong operating performance during 2007. Its revenues grew by 13% in 2007, against an patience average of 11.8%, to $2,342.9 one thousand thousand. The firms revenues grew at a compound annual growth tempo of 14.
1% during 2003-2007 as against an industry average of 10.8%. The companys operating profit increase considerably by 70.8% to $223.8 million in 2007. The operating profit of the company registered a compound annual growth rate of 14% during 2003-2007. The companys net profit overly grew considerably by 74.6% to $143 million in fiscal 2007 from $81.9 million in fiscal 2006. Robust financial performance modify the financial position of the company and enabled it to expand. The reason for this success is due to the firm being able to produce strong brand equity, high inventory turnover and creating and opening successful new stores (SWOT Analysis, 2007).
As of August 2009, sales for AnnTaylor Stores...If you want to get a full essay, order it on our website: Orderessay
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