Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow free-baseed mainland China peace-loving in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at commencement it was ground in Shanghai, both founders shifted to Hong Kong where they established Cathay peaceful.
check to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its source jet engined aircraft. It was the Convair 880. It seemed as if here was triumph after victory because soon after buying the new aircraft they introduced their international flights.
Cathay Pacific seemed to be soaring high as in 1999; a new head office was established in Hong Kong International Airport. They called it the Cathay City. Till today Cathay Pacific holds his head up high when it comes to forest service and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathay?s success has based on her wide-range of service all around the humanness especially in Asia, and modern management orientation and employees from over 10 countries. In every country their service is considered as quality service as they always make the customer?s journey pleasant one.
The reason why Cathay?was so successful is that it has always believed in quality customer apportion and new strategies. They know what those successful in the past may not make them successful again as the world keeps changing. They believe that is their employees and human resource which make them successful.
Their success lies in the airlines corporate philosophy which is service straight from the heart and decision for constant improvement (Chan 2000...
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