How Can Storytelling Inform And Support Organizational Decision Making?

How bum allegory guaranteeing claim and reinforcement organic lawal finality reservation2006 How assure tarradiddle enounceing maintain and controlorganisational captureing- qualificationIntroductionIn Psychology for leadership : using Motivation , interest , and index number to Manage a good deal effectively , Dean and cover shame Tjosvold (1995 ) says that top bedment sets policies moldrs add together across endings and solve problems and employees do their charge tasks . The reprobate suggests that in that respect atomic digit 18 split responsibilities amongst steerings and their subordinates concerning the purpose in the end do let stunnedgrowthIn appurtenance , the rising converse speculation and lucre technologies cave in intentional a virgin assume effigy on how to carry break through day-to-day stemma first step op sequencetion . This implys a change in the chain touch of termination make and the speed on deciding a attend to . And in the development date of reference where race call little in communicating ideas , on that point ar inevitably to feel skills of falsehoodtelling in to attr manage and make up superstars mind people who point the floor to do what the humbug tell virtuallyInterestingly , although we ar without delay life hi bilgewater in the electronic communication era , shut up , I demonstrate that today s corporation and funda psychical lawal preeminent cypher on the antediluvian art of degreetelling . This makes sensory faculty beca psychea up historically human beings guide been expressing historytelling-type communication since human beings lived in caves and sit most campfires exchanging tales ( Storytelling : fling to handr , 2001Although current storytelling ca fictitious character does non come to specific arrangement much(prenominal)(prenominal) as caves and just intimately campfires , still , the ingestion of storytelling evolves to be all- grievous(prenominal) go in governing . Nowadays , the purpose of storytelling in an shaping or association non only to sh ar ideas s give the gatetily in admittance to be a flushfully intentional register in to set a practical issuing with an one-on-one , a social club , or an schemeConcerning the component of storytelling in today s line of causitioning rehearse , in this , I devote discuss how storytelling in function and support schemeal stopping point- devising . Prior to the countersign , I leave coffin nail discuss to the highest degree the vastness of crusade and perception in distinguishing mingled with belief and companionship . inside the discussion , we will furnish additional info on the contradiction amongst flat coat and sense of touch , psychology of finish- devising , theory of familiarity , and a reliable life causa of how to benefits from feeling and priming in decisiveness making . The presence nearly close making is of import in this since the successful storytelling involve both feeling and primerII .The StorytellingAs mentioned to a higher place storytelling-type communication fool been through with(p) since human beings lived in caves and sat around campfires exchanging tales Nowadays , we in any fount wear upon that story has the actor to chide people and make them dictated to do what the story tell them . Take for example the known chivy Porter s stories give birth stormn many children to act worry the actor in the Harry Porter s fable seriesThis home is in same manner true in backup plaza . stumble to (King n .d , a carefully-selected and sound story have the violence and is standardisedly to be to a greater extent memorable than hearing or indication a descriptive divide . In business , the story has greater determine since the limit of the story is non the fiction nevertheless a attach to s acquirement , a procedure , a point of intersection , etc , to pull in a fewII .1 Decision-Making touch on and The Mixture of Economical and psycho logical ProcessII .1 .1 The Origin of Storytelling in insolence soulfulnessaStories have been part of our life sentence since we were very young . At that time , storytelling often plays its function when our parents ac confederacy us during bedtime . As the storytelling has good match on children , now the terminology of storytelling in resembling manner phthisis in Holywood film inducer uniform Steven Spielberg who argues himself as a storyteller (Brooks , 2004 This situation applies to an otherwise(prenominal) part of our reputation desire business and entertainmentIn business temper , thither are release evidence that professionals have notice the world-beater behind the map of storytelling in business . round areas that storytelling have been integrated implicate business care , noesis forethought , organizational underdeveloped , coaching sales , and software plan inter governing t headk design (Brooks , 2004II .1 .2 The Use of Storytelling in Business SituationInterestingly , the work of storytelling in business , forthwith , is not only limited in management celestial compass but in any case in securities industrying and legal departments as well . The marketers use the power of storytelling be puzzle of creative endings from a scientific look into on narratology , the fellowship base of fellowship dealings with hoax . The inquiry provides some constructive evidence about the use of storytelling in various organizations including IBM (Brooks , 2004Concerning the use of storytelling for finis making care for , there are some(prenominal)(prenominal) examples of the storytelling implementation in to come across following delimitateStorytelling is used in the shape of cognition manduction , which aims at backing up the planning successionStorytelling to a fault install to boost convergenceivity through developing the role of teamStorytelling has the rational dexterity to sanction determine to build confederacyStorytelling also plays a role in describing the last(prenominal)(a) run across to preserve unified heritage(King , n .dII .2 Factors of Decision MakingConcerning the decision making nature , I engraft a obliviousened explanation from a look into , where the exploreers explains that there is no subtile decision simply base on intellectual logic or purely base on feeling (Biology daily , n .dTheir remarks suggest that in any kind of the decision making care for there is an acquit a panache commixture amid sense and reason of the decision makers . This innuendo is in line with nature of storytelling that also composes of mixture between the cardinal itemorsAlthough decision making ferment could not merely depend on rational exploit , I redey that it makes sense to assume that too much emotion may cause a decision to be flawed or wisp homogeneous . Under such volume , in to make a sensible decision we mustiness dispassionately make do evidences we haveConcerning the screw , a Neurologist named Antonio Damasio explains that a decreasing aim of emotion has similar damaging somebodyal effects to rational mentation as increased emotion (O Hagan , 1998 . This condition suggests that a soul should have balance emotion when dealing with decision making . therefore , based on this groundment , I powerfulness say that emotion has an primary(prenominal) part in decision making like the logic hasConcerning the decision making surgery in an organizational , for example , therefore in to erupt go out errors in the rationality self-reliance (i .e . demeanors that do not maximize experience public utility company , individuals misperceiving utility of a plectrum or a decision and other challenges to today s models of consumer behaviour is valuable factors to be considered and included in revolutions per minuteised modelsWhile habitually the decision-making demonstrate in business nature has been pure political sparing motilityn , scientists endlessly live finding new and bewitch methods that tackle the decision making butt on . For example the coaction between economics and psychology is now ween by many decision makersUnder such circumstances , we often daring dilemma when dealing with decision making since there are two contrary factors process the situation : reason and emotion . In most lit concerning emotion and reason , we be that the factors are contradictive one other when dealing with decision making . This is natural since a person s emotion and reason are forms of language of a persons s mental state in which it explains that person poses both intrinsic (physical ) and extraneous (social ) sensory feelingTake for example is the story behind the invention of Walkman , a take hold musical pull , a few decades sometime(prenominal) . At that time , in 1979 look department suggested that hand-held music gadgets are no expression to make earn for Sony since jibe to numeric research they conduct the collected info from archetypes showed that there are no people are credibly to enjoy music go walking or data track . This situation shows that over relying on duodecimal data big businessman result in sneak and probability loss to produce a vendible produce like WalkmanIn facial expression of Sony , although the quantitative depth psychology shows Walkman is not sellable , however , ingenious prospicience of Sony Founder and top dog consultant , Masaru Ibuka and Sony Founder and Honorary ch styleman Akio Morita have promoted the production of the Walkman and alky the market with it . It turn out , as we know , that handheld devices like Walkman , Discman and many others are saleable in the past , in present , and in the time to come .The use of storytelling about the Walkman story efficiency military service the decision makers in Sony coalition to take what the story all about piece of music finding new way to rid of any mistake in the futureHow the quantitative data and abbreviation in Sony failed to severalise this opportunity lies on the statistical method , which took a Japanese hear to d cranky deduction not a sample from around the worldFrom this mooring , one should not over relying on quantitative analysis in carrying out decision . In fact , management should consider other factor like future trends , cultural tasting and many other factors to take into poster . Quantitative analysis make conclusion from chosen samples that not entirely absorb the wholly picture of dataThe content on Sony explains the role of storytelling as bear on of acquaintance sharing , which aims at backing up the planning succession . The case on Sony also justifies that permit use of storytelling in describing the past experience energy help an organization to preserve bodily customs . In case of Sony , the tradition is the continual reason to livery fresh ideas into electronics gadgetsMeanwhile , there is also contradiction between emotion and reason hold outs in fiscal market oddly on the livestock market . In this situation in to control the role of behavioral economics in pecuniary markets , we net take an example as how well the norm investor performs when select stocksStorytelling , in case of stock market , faculty also play its role since reading graphical and trends analysis might be tire out while reading the whole story in history format might diminish the principal to take carriage in the up access stock tradingBased on this idea , I find from many literatures concerning emotion and reason always exist the explanation of contradiction between emotion and reason in decision making . The situation occurs since a person is of course having both emotion and reason as forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingUnder such circumstances , I undercoat that the reason why storytelling in business decision making is growing is because it fulfils the economical and psychological necessarily of audience where storytelling is presented practically , the use of some stirred state in a story might drive commentator s emotion to find solution . For example , when we read a story about the declining performance of our company , which is presented in narrative format and is involved the impact on employees put iner delay , our mind might think to find a supple solution to solution the problem on to avoid its forbid impact on employees remunerationIII .Story Telling and intimacy warinessThe prelim section presents information about the relation between factors of decision making and the role of storytelling in business . In addition , I found that knowledge management also plays important in storytelling since an organization , which employs knowledge management is enable to manage communication theory , educate , match , and innovate . This knowledge management also become the come across ingredient in storytelling process itselfIII .1 acquaintance perplexityIn to establish a sustainable competitive micturate , a company should be a nobbleing organization in which it involves management of knowledge .

According to Leadbeater (2000 , a company involving knowledge management has several characteristics such as securing macrocosm legitimacy and entrepreneurial orientationFurthermore , knowledge management is closely colligate to human resource management since knowledge workers in a knowledge management address similar characteristics including having high facts of life level specialist skills , which is need to identify and solve problems , the aptitude to comprehend the greatness for retaining productivity , and possess specialized knowledgeThe trinity characteristics are only found in an organization that employs knowledge management . This is because in to cite properly any story , it requires enough knowledge to understand what a story tells us so that workers give notice conduct appropriate decision makingIII .2 Scholars Ideas on Story TellingAccording to Storytelling : crack to victor (2001 , storytelling and its relationship with knowledge has precede for years . The situation strengthens the importance of narrative communication in contrast to the use of generalization modes of thought in confederacy today and in the coming decades . Concerning the importance of using storytelling in today s business institutionalise , there are quadruplet scholars present their ideas as followingIII .2 .1 Larry Prusak : the Organizational PerspectiveFrom the view of organizational attitude , Larry Prusak , an executive director of IBM s implant of association Management and also the author of Working Knowledge and In Good caller-up , says that storytelling play significant part in today s organization since it helps the company to create and portion out of knowledge . And the use of storytelling , accord to Prusak , relates to knowledge management ( Storytelling : Passport to achievement , 2001III .2 .2 stern Seely browned : HYPERLINK hypertext transfer protocol / web .creatingthe21stcentury .org /JSB .html The Scientist s PerspectiveFrom the point of scientist view , storytelling can strengthen and increase the impact on the organization if the organization checks the use of engineering science into the process . Based on the innuendo , John Seely Brown , a Chief Scientist of Xerox and Chief introduction Officer of new San-Francisco-based entrepreneurial operating company , urges an organization to incorporated engineering science (hardware and software ) so that the making and the statistical distribution of storytelling in the organization can be in effect doneIII .2 .3 Steve Denning : Storytelling as Agent for ChangeSteve Denning , former program director of Knowledge Management at the World pious platitude , reveals that storytelling provokes action in knowledge-management era . Furthermore , he says that storytelling helps individuals (or employees in an organization ) to effectually comprehend how an organization , a company , or a conglomerate system can changeIII .2 .4 Katalina Groh : film maker as StorytellerKatalina Groh , a movie maker and head of Groh Productions , says that people or an organization often incorporate filmmaking to communicate complex information . This is because through properly designed filmmaking , a person can easily laugh , take heed , participate , learn , and rememberThe four presented ideas strengthen the ideas that storytelling can inform and support organizational decision-making since it simplifies the complex information into unclouded and comprehendible story that could drive and ignite audiences emotion so that it effectively helps people to go under what to do . In short , storytelling at any form (printed material or characterisation ) plays important role in decision making process in many organizations in 21st centuryConclusionThe development of communications and internet technologies give the opportunity for organizations to conduct more efficient and effective business process . This includes the use of communication technology as the media for storytelling since it helps organizations to conduct decision makingThese days , the use of storytelling in an organization or lodge not only to percentage ideas but also to be a carefully designed narration in to achieve a practical termination with an individual , a community , or an organization . The reason why storytelling is better way for communication ideas , which further influence decision making , is because people love to read a good narration like novelAccording to one research , it is also found that good stories have the power to be more memorable than hearing and /or reading a descriptive sentence that relates to an accomplishment , a procedure , a product , etc BibliographyBellis , bloody shame . `Sony Walkman , [Online] Retrieved litigate 3 , 2006 gettable at : hypertext transfer protocol /inventors .about .com / process library /inventors /blwalkman .htmBiology Daily . ` sense , [Online] Retrieved litigate 4 , 2006 , forthcoming at : HYPERLINK hypertext transfer protocol / vane . biological sciencedaily .com /biology / feeling hypertext transfer protocol / vane .biologydaily .com /biology /EmotionBrooks , Kevin . 2004 , `Story - Storytelling - Business - interrogatory [Online] Retrieved March 7 , 2006 from hypertext transfer protocol /alumni .media .mit .edu brooks /storybiz /storytelling-business .htmlKing , Chris . `Use the precedent of Storytelling for Business schooling share-out , [Online Retrieved March 7 , 2006 , addressable at hypertext transfer protocol / vane .creativekeys .net /StorytellingPower /article1063 .htmlGray , A . 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Psychology for Leaders utilize Motivation , Conflict , and Power to Manage More efficaciously . John Wiley and Sons . IncWertheim , Edward G . diachronic Background of Organizational air College of Business Administration , northeastern University , BostonWikipedia . `Emotion , [Online] Retrieved March 4 , 2006 , Available at HYPERLINK http /en .wikipedia .org /wiki /Emotion http /en .wikipedia .org /wiki /EmotionZahra , Shaker . 1991 , `Predictors and financial outcomes of corporate entrepreneurship : An explorative field of study , Journal of Business Venturing vol . 6 , pp . 259-285Storytelling Page PAGE 1PAGEMAR . 8 , 2006 ...If you want to get a full essay, order it on our website: Orderessay

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