Market opportunity for Tesco.

Marketing in practice

Individual report

Market luck for Tesco.

Tesco is an established retailer selling both(prenominal) food and non-food items. As can be correspondn from research Tesco fit out brands are the fastest growing in the UK. Sir Terry Leahy believes the skies the sic in terms of growth. He said: Clothing has much than doubled in three years. Its a very lucrative part of our business, but within the mass of Tesco its only let loose single digits as a per centimeage of turnover. The non-food market is as big as the food market and so we see a really good opportunity to grow there.(Reference) In Feb 2004 Tescos habiliments Sales were estimated to account for about 2 per cent of its total sales, leaving much room for growth and improvement.

Tescos clothing brands are the fastest growing in the UK, the days when supermarket brands were the garish alternatives to High St brands seem to be over, Tesco now have an opportunity to build on their success. Leading supermarkets have expanded their intersection ranges and now offer a high quality and various range of own brand clothing and are gaining change magnitude credibility. I believe there is considerable scope in this ever-growing market for Tesco to launch a new brand specialising in low priced but cutting edge evening wear.



Tesco has a wide concoction of customers and knows a lot about them they can use this learning to diversify there product offering switching from the iodine product suits all ethos, differentiating themselves from other supermarkets.

Marketing objective:

For Tesco to be thriving in launching its new clothing range purloin objective must be set. A simple acronym apply to set appropriate objectives Smart.

* Specific

* Measurable

* Achievable

* Realistic

* Time

The primary objective will non be to increase Tesco customer...

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