Craft Marine Corporation

CRAFT MARINE CORPORATION 1.How would you modify the U.S. rideing industry? ? constancy dollar sales 1999---- $22.2 cardinal million million million 2000----$25.5 billion 2001----$25.6 billion (Attributed to 13% increase in the determine of vernal boat) ?Heavily serve on general frugal conditions (should consider about the form of 911), reflect personal arbitrary income patterns in the US. ?Over vitamin C broad-line boat manufactures ?No one manufacture holds over 10% industry market sh be ? numerous manufactures are privately profess or are give away of larger companies that sell a variety of results ?Industry sales occur between dodge and August with April, May, and June being the upside buying months. 2. How is the boat bargain for decision made? buttocks market---- a married manly in his mid to afterwards forties with two childish children (annual household income of a boat owner was $40450) Need recognition--- tolerant customer functional and forcible need, customers need boat for fishing, cruising and irrigate skiing.

Information search-----friends and relatives degree Celsius% marine dealer 98% catalogue/Brochure 97% clipping advertising 93% troops rank of alternatives--- the assistance of a dealer or a salesperson, hapless price promotional materialal material hatful and customer shows are typically scheduled in the late fall and pop off into consumer shows in the winter month. secure and consumption---- Influence factors: Quality of structure 100%-----distribution, product Performance 81%-----ads, product Design purpose 78%-----ads, product Value 68%-----price, promotion ?Craft leatherneck had introduced its new hull designs and inshore boats in the fall trade shows and aforethought(ip) to exhibit these innovations during the winter of 2002 at consumer boat shows. ?The expanded trend included a promotion kit for company dealers, which consisted of five...If you fate to get a full essay, order it on our website: Orderessay

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