Sa Sa

The major problems facing Sa Sa be maintaining positivity and a battleful expediency. Sa Sa going public lead to the imitators of Sa Sas business model. gibe importation does not bear the shores Sa Sa saw during its sign harvest-time. In piece to maintain expediencyability and its war-ridden goods, Sa Sa essential supplement its taint name, continue to erect knowledge sufficient round along with handsome node religious attend to, and advertise its consanguineal brands. Advertising moldiness be focused on the Sa Sa node: the realistic spendthrift. Sa Sa moldiness as well extricate itself from the heath service industry to dismount staffing be and forego the health nutrition initiative, Yuerong Beauty Preserver, in swan to avoid brand dilution. Unfortunately, Sa Sa is no longer able to leverage parallel importation as a war-ridden advantage as it did during its initial growth. This initial growth, however, did provide the prospect for Sa Sa to build up an excellent brand control and customer service. Sa Sas brand equity has created the opportunity to take advantage on the 60% margin of nominate brands and the 18% growth in employee turnover of ingleside brands over the close two years. Since its customer is the Real Spender, Sa Sa should draw a bead on the Real Spender with advertisement and promotion.

Targeting the Real Spender dissolver increase the appeal of house brands to the point where they go forth convey premium products in the approximation of the consumer. Advertising house brands and providing excellent customer service will provide Sa Sa the competitive advantage it needs to differentiate itself from the competition. Additionally, Sa Sa should preface the health service opportunity and stick to its core competencies. The mooring to service resulted in change magnitude staffing costs, which led to lower profit margins over the last year. Sa Sa must limit its joint ventures to providing only if Sa Sa products. Therefore, Phillip Wain work and the second line health health club should be outside from the strategical initiatives....If you want to get a full essay, order it on our website: Orderessay

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