The Gap: fashioning a new marketing segment

I. IntroductionThe case study centralize for the orifice, Inc. covers a period from the 1990?s to the present and focuses on commercialiseing measures and effects. undermenti id an overview and brief level of the company, the digest considers the orifices segment strategy, outlines its system of distribution, and discusses its favorable and promotion policies. The analysis concludes with an military rank of the GAPs current position and makes recommendations for time to come developments. II. Executive SummaryFounded in 1969, GAP, Inc. is a deceaseing international military strength retailer offer clothing, accessories and person-to-person care products for men, women, children and babies. Today, GAP Inc. is one of the worlds largest retailers, with more than 3,100 stores intercontinental and 2005 monetary revenues of $16 billion. The GAP operates quin apparel brands: Gap, banana Republic, ageing Navy, Forth & Towne and Piperlime and some(prenominal)(prenominal) expansion stores such(prenominal) as baby Gap, Maternity Gap and several opposites, with about online shopping accessibility. In the early 1990s GAP held a bullocky food market piece of land but a press from their accredited mission and an addition in competition lead to a subside in customer verity and personnel casualty of investors. GAP had strayed away from its tried, well-tried and true image of providing basic, timeless, flavour products and added lines of trendier items in attempt to assimilate a big market share.

In doing so they anomic large amounts of their original customers, as their sweet products did not spell to their original commit market, time they failed to entrance a larger share of the projected market. The decrease in customer loyalty ended up star(p) to a decrease in investor confidence causing losses of millions for the company. Since 2001, GAP has struggling to gain ground back their original target market while acquiring other stores to focus on the other segments of the markets. In Spring... If you loss to get a abundant essay, night club it on our website: Orderessay

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