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MAR010-6 International Marketing 1.INTRODUCTION1 2.UNIT TEAM1 3.AIMS AND OBJECTIVES1 4. LEARNING OUTCOMES2 5. faculty member DELIVERY2 6.OUTLINE OF teach SCHEDULES4 7.SEMINAR PROGRAMME5 8.READING6 9. sound judgment11 Cases? MAR010-6 International Marketing 1.Introduction Todays spheric markets are characterised by increasing interdependencies, evolving trends in technology and yield of new frugal or trading blocs, all of which are posing bare challenges on the experience and skills of external marketers. such challenges require sleepless analysis, integrative action and appropriate monitoring. It is the prey of this unit to set aside the student with the required concepts, familiarity and skills to meet the challenges. The unit exit draw on the knowledge and skills gained in the other get the hang units to develop an arrangement of advanced strategic merchandise techniques deep down an international market environment. 2.Unit Team Dr. Habte G. Selassie: (Unit Coordinator) Vicarage Street, Room none H113, Tel.: 3212; netmail: habte.selassie@beds.ac.uk Robert Hadland Vicarage Street, Room No, H113, Tel.: 3211; netmail: Robert.hadland@beds.ac.uk Harold Deigh Visiting reader; E-mail: Harold.deigh@beds.ac.uk 3.

Aims and Objectives The aims of this Unit are to enable a student to: get down and demonstrate expertise in formulating and evaluating merchandise strategies for opposite marketing environments. Demonstrate a range of decision qualification skills in terms of dealing with both international marketing situations in non-domestic markets and the impact of international competitors on the dom estic market. crumble and critically evalu! ate the major dimensions of the environment which affect buy behaviours and marketing strategies in international markets. Identify, categorise, and assess the factors determining the end to which standardisation in strategy and implementation is appropriate for winner in...If you call for to get a full essay, order it on our website: OrderEssay.net

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