Amazon.com: Expanding Beyond Books case study plus extra questions

Problems in Management March 12, 2003 Amazon.com: Expanding Beyond Books 1. Analyze the companys history, development, and growth. §Amazon.com put uped in 1994 in Seattle by Jeff Bezos §Virtual store front on the internet -No somatogenetic store §As of now, 2 wareho drills and 1600 employees §$30 trillion cumulative customers §1996 -$340,000 in the first half snuff it on advertising and merchandising § abolish of 1997, Amazon had found its millionth customer §In 1998 Amazon.com added music §In July 1998 induce at the 400% level §In 1998- $26.5 million on marketing -equivalent to 23% of sales. §Sales in 1998 were $587.6 million with direct brim of 10% §In February 1999, stock at the thousand% gain level §More than 3.1 million titles in 2000 §In 2000, stock dropped 80% §On January 28, 2000, Amazon.com cut 150 employees § operate unit contributed $225 million in revenue during 2001 2. Identify the companys inborn strengths and weaknesses. Strengths § draw i n e-commerce §Strong in-house internet technology § brilliant offline customer service §A extensive data petty(a) of loyal customers - base of over 12 million shoppers § good variety of products and go §Distribution facilities to handle growth and fulfillment §Building world-wide aim in markets outside of the USA §Has moved away from be a low price supplier of books toward a centralise of delivering outstanding service and price.

§One-click purchase patent § downhearted instrument and smash constitute (inventory turnover 26 quantify) §Current alliances with ToysRUs, rotary City, chawbacon! §Well established web brand §Leader in use of technology to deliver targeted content §Low price §Consumer notification! of shipping §Database- five times bigger Weaknesses §High advertisement cost §High delivery cost §Low bargain power on suppliers §Internet simply §Amazon.com brand has been diluted by entering a wide number of product segments, increase competition. §Need to restructure problem to drive toward profitability has meant upward(a) pressure on... If you want to get a full essay, lay out it on our website: OrderEssay.net

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