Hartmann Luggage

Hartmann Luggage Co. Group1 Team members: ?? ??? ?? ??? ??? ?? 1. Describe consumer behavior in the baggage food market. How is baggage bought? How the major manufactures sell their luggage? (1)According to the survey write up conducted by Luggage and Travelw atomic number 18 clip in 1977, we could know that the main consumer behaviors in the luggage market atomic number 18 as follows: 51% of respondents owned three or four pieces of luggage;69% of respondents would be motivated to deal new luggage because their comprise pieces were the wrong size. 31% of respondents cited equipment casualty as the most fundamental criterion in selecting luggage.48% of respondents believed they would prefer a brand of luggage they recognized or had seen advertize; 47% of respondents stated that in deciding where to shop for luggage, they would be drawn to stick ins with attractive displays; 45% favored a proficient-service store with an informed sales staff. (2)The luggage is bought in different places. 47% of respondents had purchased their luggage in a department store,28% in a luggage store, and 9% at a discount or variety store; 7% had purchased some pieces at have goods stores or disparateness vestments shops; 41% had received luggage as a gift. How the major manufactures sell their luggage?

There are various dispersion channels of luggage, such as rarity stores, department stores, cosmopolitan merchandise chains, catalog showrooms, discount stores and dismount order. (1)Hartmann: Hartmann luggage was interchange through 100 department stores and 485 specialty luggage stores end-to-end the United States. (2)Lark spent about 3% of sales on advertisin g and ran no expense advancements demur o! ccasional clearances of stop merchandise. french ran no national price promotions and never promoted in-line merchandise. And French placed no national advertising. Samsonite and American Tourister held several promotion events a year. The two companies both permitted publisher co-op advertising. 3. What are Hartmanns strengths? Why has the...If you want to cook a full essay, order it on our website: OrderEssay.net

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