Internet and Marketing

In the last several years, the change magnitude diffusion of electronic computer and telecommunications technologies in businesses and basiss has produced new ways for organizations to connect with their customers. These computer mediate environments (CMEs) such(prenominal) as the World Wide Web aid new search questions. In this paper, we examine the potential research issues associated with CMEs in five argonas: (1) decision processes, (2) advertising and communications, (3) soft touch choice, (4) brand communities, and (5) pricing. In the last several years, the world of the marketing has changed dramatically with the rapid diffusion of computer and information technologies through and throughout businesses and homes. The 2 most notable changes that have increased potential of linking buyers and sellers are the number of households owning personal computers (over 33% in the U.S.) and the exponential maturation of applications of the Internet, most notably the World Wide Web (WWW).

With increased penetration of computers, particularly multi-media computers equipped with CD-ROM drives and modems, subscription-based answers such as America Online (AOL), Prodigy, and Compuserve, where consumers are able to check skyway flight schedules and make reservations, purchase a wide signifier of products, and discuss product performance with other consumers, are graceful very popular. Households in Chicago and San Francisco can purchase groceries from home employ computer software marketed by Peapod, Inc. This latter service allows consumers to search within a product category using attributes such as price, calories, sugar content, and package size. Car manufacturers such as BMW regularly mail CD-ROMs to potential customers with video shots of the cars and selective information both about the cars and their competitors. Durable goods can be purchased through CUC International If you want to get a full essay, sanctify it on our website: Orderessay

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